Insights + Ideas.

The fourth most important principle in Agility is Point insights toward actions and outcomes. The biggest single point of failure we see is the inability of marketers to activate insights. This is mostly because of the way insights are currently framed and presented. Shapiro+Raj brand strategists work closely with researchers to clearly articulate the “now what’s” so that our clients get market-ready insights.

The third most important principle in Agility is Leveraging the right technology stack. We all know that technology is one of the biggest enablers of agility. However, with the plethora of apps and tools out there, it is very difficult to know which one is right for the job at hand, and which one will perform as billed.

The second important principle for Agility is to Squeeze the juice from your existing research. Every company has data from research done for their brands over time. Unfortunately, this data is consigned to the past and very rarely used. As teams attempt to become agile, their biggest opportunity is to leverage their existing longitudinal data because the experience of the past has the power to inform the present and inspire the future.

The first step toward agility is to frame each business problem with clarity and specificity. Then to pick methodologies that can specifically provide answers you can use to truly solve the problem. Without this clear end in mind, we have seen teams get seduced by a new tech solution or fall in love with a shiny methodology.

At Shapiro+Raj, we have evolved to become a new agency for this new normal. With a curated technology stack for agility and efficiency connected with deep social science rigor and battle-tested brand strategists. All built to spark transformative outcomes for our clients. As we have evolved, we have identified four key principles for agile research that deliver high quality outcomes with high velocity.

It’s a huge validation for us to be voted by our clients and peers as the #1 Global Strategic Insights Consultancy in GRIT 2022, a big jump from #6 just last year and beating much bigger firms like Deloitte, BCG, Accenture, and Bain. This honor is in addition to being voted as a Top 25 Most Innovative Global Market Research Agency for five years in a row! Call us with your #1 business challenge and see how the #1 Strategic Insights Consultancy can spark transformative outcomes for you.

When it comes to qualitative research impact, it takes the combination of innovative methods and skillful talent to unlock breakthrough insights. This is especially the case in research studies such as Drivers & Barriers, where it’s often not easy to deliver true breakthrough insights that go beyond the typical functional, financial, and logistic aspects.

The way the market research industry often evaluates brand communications can be problematic​ and, as such, may leave brands falling short of their goal of building deep, lasting brand relationships with their consumers.

At Shapiro+Raj, our unique philosophy on brand communication is inspired by the perspective that our CEO, Zain Raj, expresses in his breakthrough book Brand Rituals: How Successful Brands Bond with Customers for Life, along with our decades of experience​. We know brand communications shouldn’t just deliver a message – they should forge an attachment and build a relationship.

The way the market research industry often evaluates brand communications can be problematic​ and, as such, may leave brands falling short of their goal of building deep, lasting brand relationships with their consumers. At Shapiro+Raj, our unique philosophy on brand...

Our diversity makes us one of those rare research companies that brings human empathy as well as a varied set of talents to every project – social scientists, data analysts, brand strategists , creatives, business operators, and technologists – so that we are better able to understand issues and find unique solutions that deliver on true business and marketing objectives. This has allowed us to build a future-forward insights consultancy. One that has led to a lot of success for us, but more importantly, has helped our clients consistently win in the marketplace.

We believe that effectiveness is about unearthing transformative insights, then inspire ideas to successfully activate these insights in the marketplace. That’s why we’re purposefully built to deliver now-what’s not just the so-what’s or the what’s.

At Shapiro+Raj, our scientific story research plans produce insights that sharpen all aspects of the scientific story – resulting in an actionable IMA refinement plan and human-centric information to set MSLs up for success (e.g., HCP areas of interest, what they may want/not want to hear, and other tips for ensuring receptivity of the data). Learn how we can help identify the narratives that can best shape your business and drive advocacy to deliver transformative outcomes.