• Shapiro + Raj | An Investigative Research Agency
  • Shapiro + Raj | An Investigative Research Agency
  • Shapiro + Raj | An Investigative Research Agency
  • Shapiro + Raj | An Investigative Research Agency

OUR CLIENTS ASKED FOR
A NEW KIND OF RESEARCH AGENCY.

Clients are no longer satisfied with market research agencies that deliver the “what” – or the “so what.” 

They need an agency that also delivers the “now what.” 

They need an agency that can help them create business outcomes, rather than doing typical research.  An agency that goes beyond reporting findings – to delivering timely action plans that inspire their stakeholders and drive their businesses forward.

That required a change in the existing paradigm.

So, we moved from doing research to conducting investigations.

WE RELENTLESSLY INVESTIGATE, INTERROGATE AND REVEAL…

MOTIVE

Our marketing and research experience combined with AI capabilities help uncover the deep-seated motivations that drive behaviors and beliefs.

MEANS

We identify the assets and opportunities that can lead to brand success while revealing blind spots and liabilities that hold brands back.

OPPORTUNITY

We go beyond just answering research questions to providing validated, actionable ideas our clients can see, feel, and believe in.

THE KINDS OF CASES WE LOVE TO SOLVE…

Product and Services Innovation

Product and Services Innovation

Marketing and Business Decision Enablement

Marketing and Business Decision Enablement

Brand Creation and Development

Brand Creation and Development

Omnichannel Communications Testing

Omnichannel Communications Testing

Customer Experience Evaluation and Optimization

Customer Experience Evaluation and Optimization

Second Opinion and Knowledge Synthesis

Second Opinion and Knowledge Synthesis

TAKE ONE PART IQ. ADD ONE PART EQ. GET BETTER EVIDENCE.

Only Shapiro+Raj delivers outcomes that matter by melding IQ and EQ. 

Intelligence and Emotion. Insights and Empathy. Intellect and Experience.

This blend of analytic genius and real-world marketing expertise employing both evaluative and generative research methodologies and applying a combination of System 1 and System 2 approaches allows us to investigate problems differently to get to better answers. 

 

+ Methodologists

+ Forensic Analysts

+ Behavioral Scientists

+ Psychologists

+ Methodologists

+ Forensic Analysts

+ Behavioral Scientists

+ Psychologists

Shapiro + Raj | An Investigative Research Agency

+ Business Executives

+ Brand Planners

+ Creatives

+ Expert Witnesses

+ Business Executives

+ Brand Planners

+ Creatives

+ Expert Witnesses

CERTIFICATION AND RECOGNITION.

AS THE NATION’S LARGEST MBE CERTIFIED RESEARCH COMPANY, WE KNOW THAT DIVERSITY DRIVES INNOVATION.

Our people are diverse in every sense. Our backgrounds, life experiences, and professional expertise. In fact, we bring a multi-variate set of talents to every project – social scientists, analysts, brand planners, creatives, business operators, and technologists. That diversity better enables us to understand issues and find unique solutions that deliver on true business and marketing objectives. 
Our people are diverse in every sense. Our backgrounds, life experiences, and professional expertise. In fact, we bring a multi-variate set of talents to every project – social scientists, analysts, brand planners, creatives, business operators, and technologists. That diversity better enables us to understand issues and find unique solutions that deliver on true business and marketing objectives. 

CERTIFICATION AND RECOGNITION.

AS THE NATION’S LARGEST MBE CERTIFIED RESEARCH COMPANY, WE KNOW THAT DIVERSITY DRIVES INNOVATION.

Our people are diverse in every sense. Our backgrounds, life experiences, and professional expertise. In fact, we bring a multi-variate set of talents to every project – social scientists, analysts, brand planners, creatives, business operators, and technologists. That diversity better enables us to understand issues and find unique solutions that deliver on true business and marketing objectives. 
Our people are diverse in every sense. Our backgrounds, life experiences, and professional expertise. In fact, we bring a multi-variate set of talents to every project – social scientists, analysts, brand planners, creatives, business operators, and technologists. That diversity better enables us to understand issues and find unique solutions that deliver on true business and marketing objectives. 

THE INDUSTRY’S MOST INNOVATIVE INDEPENDENT RESEARCH AGENCY.

In the 2018 GRIT Top 50 Innovative Companies report, our industry peers voted us one of the research and insight industry’s most innovative suppliers.
In the 2018 GRIT Top 50 Innovative Companies report, our industry peers voted us one of the research and insight industry’s most innovative suppliers.

THE INDUSTRY’S MOST INNOVATIVE INDEPENDENT RESEARCH AGENCY.

In the 2018 GRIT Top 50 Innovative Companies report, our industry peers voted us one of the research and insight industry’s most innovative suppliers.
In the 2018 GRIT Top 50 Innovative Companies report, our industry peers voted us one of the research and insight industry’s most innovative suppliers.

WE DON’T JUST DELIVER RESEARCH LEARNINGS.
WE DELIVER
OUTCOMES THAT MATTER.

Shapiro + Raj | An Investigative Research Agency

Not customer journeys…
“moments you must leverage.”

Not positioning or message tests….
“a winning stake in the ground.”

Not opportunity assessments…
“a space worth seizing.”

Not fast reporting…
“timely decision drivers.”

OUR HANDS-ON LEADERSHIP TEAM TAKES OWNERSHIP OF EVERY PROJECT…
DELIVERING EXPERTISE IN ANALYTICS, MARKETING, LOGISTICS, AND CREATIVE.

ZAIN RAJ
KIM MIZRAHI
JULIE COULTER
ELBERT SINGLETON
BONNIE CULP
MICHAEL CZUBA
JEFF WYGANT
AMIR KAPADIA

WE CREATE MARKETING-DOMINATING OUTCOMES ACROSS DIVERSE CATEGORIES.

  • Shapiro + Raj | An Investigative Research Agency
  • Shapiro + Raj | An Investigative Research Agency
  • Shapiro + Raj | An Investigative Research Agency
  • Shapiro + Raj | An Investigative Research Agency
  • Shapiro + Raj | An Investigative Research Agency
  • Shapiro + Raj | An Investigative Research Agency
  • Shapiro + Raj | An Investigative Research Agency
  • Shapiro + Raj | An Investigative Research Agency
  • Shapiro + Raj | An Investigative Research Agency
  • Shapiro + Raj | An Investigative Research Agency
  • Shapiro + Raj | An Investigative Research Agency
  • Shapiro + Raj | An Investigative Research Agency
  • Shapiro + Raj | An Investigative Research Agency
  • Shapiro + Raj | An Investigative Research Agency
  • Shapiro + Raj | An Investigative Research Agency
  • Shapiro + Raj | An Investigative Research Agency
  • Shapiro + Raj | An Investigative Research Agency
  • Shapiro + Raj | An Investigative Research Agency
  • Shapiro + Raj | An Investigative Research Agency
  • Shapiro + Raj | An Investigative Research Agency
  • Shapiro + Raj | An Investigative Research Agency
  • Shapiro + Raj | An Investigative Research Agency
  • Shapiro + Raj | An Investigative Research Agency

THE VERDICT IS IN ON SHAPIRO+RAJ

  • “Shapiro+Raj has helped us deliver new insights into our toughest business challenges. I love working with them. They’re talented, strategic thinkers who really understand how to uncover insights that drive decisions.”

    Director of Insights and Innovation
    – Pharma/Healthcare

  • “Shapiro+Raj’s Qualitative Fieldwork Practice is one of our most trusted and valued partners in the country. They handle with care each and every project from national blogging to Chicago-based immersions. S+R’s recruiting, project management and on-site facilities are outstanding. Whether working with hard-to-find specs, a glitchy algorithm or challenging timeline, I sleep better at night when their teams are involved in our jobs. The collective pride they take in their work shows at every level. We are always pleased to bring our business and our clients to S+R.”

    SVP, Insights – Integrated Advertising Agency

  • “We were impressed with the science behind the research capability but what is of most value to me was BAR’s ability to identify the actionable insights. It was not just here are the results and good luck. It was here are the insights, here’s what they mean and here are some ideas on how you can bring them to life creatively.”

    SVP Marketing – Snacks and Beverages

  • “The level of commitment to understanding our business, how it works and providing insights that drive our growth, exceeds expectations.”

    Director of Marketing – Consumer Packaged Goods

  • “For over 20 years I have turned to Shapiro+Raj for the research on strategic, brand-building insights to keep us competitive.”

    Senior Director, Market Research – Restaurant and Food Service

  • “Shapiro+Raj is the partner I turn to to help us answer our challenging, strategic questions. We’ve worked together for years and they’ve never let me down. They have helped us deliver new insights into our toughest business challenges.”

    Executive Director – Pharma/Healthcare

  • Shapiro+Raj, in my opinion, is McKinsey with better data. I have never worked with a firm like this. One that got to 10,000+ customers and used the learnings to develop strategic actions that will help our company find new growth.”

    Chief Executive Officer – Home Improvement Company

  • “The ability to synthesize the myriad and disparate data into an actionable business plan was the key to this methodology. It clearly identified the critical audience need gaps and aligned them to executable strategies within the various disciplines (merchandising, operations, real estate, marketing, etc.) which drove this new business model to unexpectedly high levels of growth.”

    Chief Marketing Officer – Niche Retail Organization

  • “These guys were able to address one of the biggest challenges for the Walmart brand. By unearthing the fundamental human truth, they defined a different way to see our customer and their core unmet needs.”

    Chief Customer Officer – Leading Retail Chain

  • “Shapiro+Raj were instrumental in finding the insight and shepherding the strategy for the past decade. They’re a key reason for the brand’s expansion across channels and continue to be our core partner today.”

    SVP, North America – Leading Paint Brand