We Spark Transformative Outcomes.

Over 65 years, we have helped create categories, build brands, and made billions for our Fortune 10 to Fortune 500 clients.

Marketspaces Where We Make a Difference.

Life Sciences

A leader in pharma and healthcare, we work across 85+ disease areas including Oncology, Immunology, Respiratory, Cardiovascular, Metabolic, Infectious Disease, Rare Diseases, and CNS, to help clients optimize for success throughout the asset life cycle, as well as shape winning strategies at the product, portfolio, and corporate levels.

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Health + Wellness

We bring a unique perspective to this space informed by our experience in the Life Sciences and Consumer spaces. This resulted in future-forward insights that led to the launch of Kradle, the first and fastest growing CBD brand in pet and shaped the pre-launch market for a first-to-market solution for menopausal hot flashes.

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Home Improvement

Over three decades of hard-won insights in the building materials and home improvement categories. We have helped transform categories, built leading brands, reignited growth in legacy brands, and have inspired innovations for 41of the top-100 brands and 3 of 5 top global merchants.

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Consumer (Packaged) Goods

S+R’s Techmanity™ empowered agility helps clients diverse as P&G, Unilever, SC Johnson, Colgate, Reckitt in FMCG, to appliances (Whirlpool, GE, Samsung), gaming (Nintendo and X-Box), to identify new brand and innovation opportunities at speed without sacrificing quality of insights.

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Financial Services

S+R works with brands such as Citi, Chase, Bank of America, Allstate, Progressive, Mass Mutual, MetLife, Charles Schwab, Edward Jones, and Merrill Lynch, to develop brands, create innovations, drive acquisition and retention marketing initiatives, create segmentations, map markets, and understand the path-to-actions.

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Technology + Digital

S+R’s experience in connecting with humans - homeowners, IT decision makers, commercial buyers, sleep specialists, patients and loved ones has made us a compelling resource for tech and digital brands to inform innovation, brand development, and go-to-market strategies. Working with companies such as Google, Uber, Apple, Sunnova, eBay, to name a few.

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Retail + Grocery

We work with retailers across many categories to help create new combinations (Jewel + Osco), launch unique brands (Dominick’s and Mariano’s), inspire loyalty programs (Tesco, Harrah’s). The rare combination of marketing smarts, research acumen, retail experience and human insight amplifies the impact we make for clients in this space.

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Food + Beverage

Our experience spans companies like Kraft/Mondelez, Mars, Pepsi, Anheuser-Busch, Diageo, in food and beverage plus casual dining to QSR brands like Arby’s, Olive Garden, Applebee’s, and Pizza. We help clients find innovative and surprising ways to grow.

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We Make a Significant Impact

Here are some case studies that show how our people, methods, and passion have helped shape, not just respond, to the future.

Leveraging Legacy Data and Human-Centric Principles to Build a Single Segmentation Schema

Leveraging Legacy Data and Human-Centric Principles to Build a Single Segmentation Schema

The Challenge Uncovering that coveted segmentation sweet spot – comprehensive customer representation in a market-friendly, easy-to-adopt package – is critical to a segmentation’s success and is at the heart of Shapiro+Raj’s research approach. We partnered with a leading pharmaceutical company to pursue this winning combination for their enterprise-level segmentation. The key objective was clear but […]

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Building an Actionable Channel Segmentation

Building an Actionable Channel Segmentation

The Challenge A door manufacturer was looking to engage and drive marketing downstream in their channel. Their traditional two-step distribution meant they had little knowledge of the end dealer network. We used a multi-phased learning agenda, tackled disparate data sources, leveraged numerous advance data analytics, to segment the end-dealer universe, creating the roadmap fueling their […]

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Finding a New Growth Pathway for a Legacy Brand

Finding a New Growth Pathway for a Legacy Brand

The Challenge One of the world’s largest coatings manufacturers was facing a challenge with one of its core brands.  While still the market leader, shifts in channel distribution saw the brand consistently losing market share to far lesser-known brands.  Without a...

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We can’t wait to help you shape the future!