We Spark Transformative Outcomes.
Over 65 years, we have helped create categories, build brands, and made billions for our Fortune 10 to Fortune 500 clients.
Marketspaces Where We Make a Difference.
Life Sciences
A leader in pharma and healthcare, we work across 85+ disease areas including Oncology, Immunology, Respiratory, Cardiovascular, Metabolic, Infectious Disease, Rare Diseases, and CNS, to help clients optimize for success throughout the asset life cycle, as well as shape winning strategies at the product, portfolio, and corporate levels.
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Health + Wellness
We bring a unique perspective to this space informed by our experience in the Life Sciences and Consumer spaces. This resulted in future-forward insights that led to the launch of Kradle, the first and fastest growing CBD brand in pet and shaped the pre-launch market for a first-to-market solution for menopausal hot flashes.
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Home Improvement
Over three decades of hard-won insights in the building materials and home improvement categories. We have helped transform categories, built leading brands, reignited growth in legacy brands, and have inspired innovations for 41of the top-100 brands and 3 of 5 top global merchants.
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Consumer (Packaged) Goods
S+R’s Techmanity™ empowered agility helps clients diverse as P&G, Unilever, SC Johnson, Colgate, Reckitt in FMCG, to appliances (Whirlpool, GE, Samsung), gaming (Nintendo and X-Box), to identify new brand and innovation opportunities at speed without sacrificing quality of insights.
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Financial Services
S+R works with brands such as Citi, Chase, Bank of America, Allstate, Progressive, Mass Mutual, MetLife, Charles Schwab, Edward Jones, and Merrill Lynch, to develop brands, create innovations, drive acquisition and retention marketing initiatives, create segmentations, map markets, and understand the path-to-actions.
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Technology + Digital
S+R’s experience in connecting with humans - homeowners, IT decision makers, commercial buyers, sleep specialists, patients and loved ones has made us a compelling resource for tech and digital brands to inform innovation, brand development, and go-to-market strategies. Working with companies such as Google, Uber, Apple, Sunnova, eBay, to name a few.
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Retail + Grocery
We work with retailers across many categories to help create new combinations (Jewel + Osco), launch unique brands (Dominick’s and Mariano’s), inspire loyalty programs (Tesco, Harrah’s). The rare combination of marketing smarts, research acumen, retail experience and human insight amplifies the impact we make for clients in this space.
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Food + Beverage
Our experience spans companies like Kraft/Mondelez, Mars, Pepsi, Anheuser-Busch, Diageo, in food and beverage plus casual dining to QSR brands like Arby’s, Olive Garden, Applebee’s, and Pizza. We help clients find innovative and surprising ways to grow.
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We Make a Significant Impact
Here are some case studies that show how our people, methods, and passion have helped shape, not just respond, to the future.
Leveraging Legacy Data and Human-Centric Principles to Build a Single Segmentation Schema
The Challenge Uncovering that coveted segmentation sweet spot – comprehensive customer representation in a market-friendly, easy-to-adopt package – is critical to a segmentation’s success and is at the heart of Shapiro+Raj’s research approach. We partnered with a leading pharmaceutical company to pursue this winning combination for their enterprise-level segmentation. The key objective was clear but […]
Finding the White Space to Launch a New CBD Brand in a Market Fast Approaching Saturation
The Challenge CBD was all the rage, but very undisciplined. A new CBD player needed guidance to navigate this new marketplace that was already approaching saturation, with the worry being marketspaces were fully occupied with limited revenue potential for new...
Disrupting Entrenched Prescribing Behaviors Via Addressing Unconscious Biases and Barriers at Play
The Challenge Chronic lymphocytic leukemia (CLL) is a competitive market, with well-established and effective players. Our client sought to dig into unconscious barriers and biases at play for prescribing their product, to develop a more compelling strategy in the...
Building an Actionable Channel Segmentation
The Challenge A door manufacturer was looking to engage and drive marketing downstream in their channel. Their traditional two-step distribution meant they had little knowledge of the end dealer network. We used a multi-phased learning agenda, tackled disparate data sources, leveraged numerous advance data analytics, to segment the end-dealer universe, creating the roadmap fueling their […]
Shaping Digital Innovation with Rigorous Jobs-To-Be-Done Inspired Segmentation
The Challenge The Diabetes market is hyper-competitive, with minimal clinical differentiation. Physicians choose based on access and ingrained heuristics, with very little genuine loyalty towards brands. our client sought to create value beyond the clinical and be the...
Helping a Grocery Chain Successfully Enter a New Market Despite an Entrenched Behemoth
The Challenge A successful Midwest grocery chain operator was looking to enter and grow in the Chicago market. This was a very tough challenge for any grocery retailer as the Chicago market was heavily dominated by a single chain, Jewel Osco, with more than 160 locations in the metro area. The closest rival to Jewel, […]
Identifying and Motivating the Patients Most Likely to be Proactive about Their Disease
The Challenge Launching a first-in-class treatment in an area of health that is widespread and largely uncomfortable to discuss among patients and doctors can be daunting. In addition to being an area of health that is largely uncomfortable to discuss among patients...
Sparking Transformative Outcomes for the Largest Door Manufacturer
The Challenge A leading provider of residential and commercial doors was looking for an expansive growth strategy for the business. One that would help them evolve from a slow-growth and cost-management paradigm to delivering market-leading topline and bottom-line...
Unearthing a Compelling Brand Platform, Inspiring a Bold and Compelling Go-To-Market Strategy
The Challenge An industry leader of premium building products brand was looking for an expansive growth strategy for its composite decking business, a category on the rise as more homeowners became aware of and intrigued by its benefits versus traditional wood. New...
Finding a New Growth Pathway for a Legacy Brand
The Challenge One of the world’s largest coatings manufacturers was facing a challenge with one of its core brands. While still the market leader, shifts in channel distribution saw the brand consistently losing market share to far lesser-known brands. Without a...
Uncovering the Winning Ideas Sustainably and Consistently for a Major Multinational Retail Bank
The Challenge A major multinational retail bank was looking for a new credit card product that could break through in an incredibly crowded and competitive marketplace. Their new product development team was looking for an efficient and collaborative approach that...