The Challenge

Our retail client was looking to stay steps ahead of the competition, to make sure they were operating at the highest level, and could make data-driven decisions to ensure they were driving growth.  Because they operated in various markets, insights needed to be at market levels.

The Solution

For over 40 years, we have run continuous tracking for this client in each of their primary markets.  The survey design and execution has evolved as the world has changed around us, but the core principles have remained allowing a deep, rich longitudinal view of our client’s performance.

The Outcome

By market, we have been able to consult and identify specific actions in marketing, service, pricing, product selection, and customer experience to drive sales growth.  Our research and insights have transcended from a foundational piece of learning to a critical strategic tool being leveraged from the CEO down to store manager.