by admin | Jul 10, 2023 | Case Studies, Retail
The Challenge Our retail client was looking to stay steps ahead of the competition, to make sure they were operating at the highest level, and could make data-driven decisions to ensure they were driving growth. Because they operated in various markets, insights...
by admin | Jul 10, 2023 | Case Studies, Financial Services
The Challenge A leading bank was looking to carve out a position in an already saturated small business market. They needed a unique positioning that not only created a strong connection with small business owners (SBOs), but also drive SBOs to work with the company....
by admin | Jun 24, 2023 | Case Studies, Technology
The Challenge Identifying the ideal customer profile (ICP) is not merely an exercise for the sake of business efficiency; it is a cornerstone of strategic planning and a key factor in driving success and growth in any competitive landscape. For any business, a clear...
by admin | Jun 23, 2023 | Case Studies, Retail
The Challenge Our client – a leading Home Improvement company – wanted help to better understand the complete physical and digital journey of their Strategic Value Targets (SVTs) to guide and define specific marketing activities needed to reduce friction and...
by admin | Apr 15, 2023 | Case Studies, Financial Services
The Challenge It’s business. Factual. Clear-cut. This is the way many organizations think about B2B – and insurance is no exception. They may know the words that describe what drives their B2B customers, but do they really understand what those words mean...
by admin | Mar 25, 2023 | Case Studies, Consumer Packaged Goods
The Challenge A CPG food brand had well established success in the US but seemed to be missing the mark with European and Asian audiences. The team needed to understand the cultural nuance and preferences that could be impacting this to better position the brand in...
