by admin | Sep 24, 2024 | News & Ideas
Despite extensive research, 95% of marketing campaigns fail to achieve their objectives. This isn’t just a disappointing statistic—it signals fundamental flaws in traditional communication testing methodologies. How is it that, despite rigorous research...
by admin | Sep 17, 2024 | News & Ideas
Advocacy, often referred to as “word-of-mouth marketing,” remains one of the most powerful ways to influence behavior. Research consistently shows that consumers trust recommendations from family, friends, and even close-knit professional networks more...
by admin | Aug 27, 2024 | News & Ideas
In today’s hyper-competitive business landscape, marketers face an alarming reality: nearly 95% of their campaigns fail to achieve their objectives. This staggering statistic reveals a glaring inadequacy in the current approaches to communications testing. It...
by admin | May 7, 2024 | Case Studies, Technology
The Challenge A leading tech career hub to determine their Ideal Customer Profile (ICP) and develop key Customer Personas. This foundational research was critical in getting the right message to the right part of the market. With increasing competition in the space,...
by admin | May 6, 2024 | Case Studies, Home Improvement
The Challenge A leading door manufacturer wanted to test two potential advertising campaigns for its solid core doors todetermine which would resonate best with homeowners. Specifically, the company wanted to understand howits strategic value targets (SVTs) would...
