by admin | Oct 27, 2023 | News & Ideas
Did you realize as many as 95% of campaigns underperform in the marketplace. That says something about modern marketing, but it may say even more about the state of today’s communication research and evaluation methods. How could that many pieces of communication get...
by admin | Jul 27, 2023 | News & Ideas
Every marketer knows the impact a great segmentation can make. Unfortunately, most segmentations simply don’t. In today’s world, the traditional 2-dimensional segmentation model doesn’t hold up. Marketplaces are moving faster than ever in this increasingly fragmented,...
by admin | Jul 18, 2023 | News & Ideas
Whether it’s a patient’s journey through their condition, or a customer’s journey to a major purchase, journeys can be foundational and inspirational. However, they don’t always live up to their full potential. Fortunately, Shapiro+Raj has the mindset and methods that...
by admin | Jul 10, 2023 | Case Studies, Retail
The Challenge Our retail client was looking to stay steps ahead of the competition, to make sure they were operating at the highest level, and could make data-driven decisions to ensure they were driving growth. Because they operated in various markets, insights...
by admin | Jul 10, 2023 | Case Studies, Financial Services
The Challenge A leading bank was looking to carve out a position in an already saturated small business market. They needed a unique positioning that not only created a strong connection with small business owners (SBOs), but also drive SBOs to work with the company....
