by Scott Swigart | Apr 17, 2024 | News & Ideas
At Shapiro+Raj, we are excited about the potential for AI to revolutionize the way we conduct market research. One area we have been pioneering is the use of AI-generated avatars to represent customer personas. These virtual personas promise significant time and cost...
by Sam DuBois | Apr 2, 2024 | News & Ideas
Throughout history, transformative technologies have often been underestimated in their early days. Case in point, in 1995 when astronomer and computer enthusiast Clifford Stoll infamously declared in a Newsweek article that the internet was a passing fad, stating:...
by Chelsey Merker | Mar 26, 2024 | News & Ideas
Did you realize as many as 95% of campaigns underperform in the marketplace. That says something about modern marketing, but it may say even more about the state of today’s communication research and evaluation methods. How could that many pieces of communication get...
by Ryan Kacani | Mar 19, 2024 | News & Ideas
Anyone who has worked in pharma marketing in the immunology space knows – a savvy marketer takes a broad perspective on the immunology space because treatments, trends, and technologies, that start in one space will likely expand to others sooner than later. By...
by Laurie Pocher | Dec 11, 2023 | News & Ideas
In the first four installments of this series, we explored how generative AI tools, including ChatGPT and Claude, can be employed to onboard, refine research objectives and develop hypotheses; determine a research methodology and develop an airtight screener; optimize...
by Chelsey Merker | Dec 11, 2023 | News & Ideas
Ask a group of insight professionals what kept them up at night in 2023, and you’ll get a range of answers – from concerns about declining data quality, anxiety about the impact of AI on the industry, to a sense of overwhelm trying to navigate a tsunami of new...
