AI for Market Research Part 5

AI for Market Research Part 5

In the first four installments of this series, we explored how generative AI tools, including ChatGPT and Claude, can be employed to onboard, refine research objectives and develop hypotheses; determine a research methodology and develop an airtight screener; optimize...
Double the Impact of Your Communications

Double the Impact of Your Communications

Did you realize as many as 95% of campaigns underperform in the marketplace. That says something about modern marketing, but it may say even more about the state of today’s communication research and evaluation methods. How could that many pieces of communication get...
AI for Market Research Part 3

AI for Market Research Part 3

Data Collection Instruments In the first and second installments of this series, we explored how generative AI tools, including ChatGPT and Claude, can be employed early in a research project to come up to speed, refine research objectives, develop hypotheses,...