by admin | Oct 27, 2023 | News & Ideas
Did you realize as many as 95% of campaigns underperform in the marketplace. That says something about modern marketing, but it may say even more about the state of today’s communication research and evaluation methods. How could that many pieces of communication get...
by Justin Petrillo | Oct 19, 2023 | News & Ideas
Data Collection Instruments In the first and second installments of this series, we explored how generative AI tools, including ChatGPT and Claude, can be employed early in a research project to come up to speed, refine research objectives, develop hypotheses,...
by Scott Swigart | Sep 13, 2023 | News & Ideas
Using GenAI for Methodology Selection and Participant Screening In the first installment of this series, we explored how generative AI tools (GenAI), including ChatGPT and Claude, can be employed pre-project to come up to speed, refine research objectives, and develop...
by Kathryn Magliari | Sep 13, 2023 | News & Ideas
In pharma, “foresight” has become the new “insight”. More than ever before, insights teams are faced with the mounting pressure to identify winning opportunities for pipeline assets earlier and earlier in the discovery cycle. This increased emphasis on future success...
by Chelsey Merker | Sep 6, 2023 | News & Ideas
The most critical moment in the lifecycle of insights is often one that receives the least time and attention. Is it understanding the objectives clearly? Is it getting the sample design just right? The executive summary? All of these are critically important. Yet,...
by Chelsey Merker | Aug 29, 2023 | News & Ideas
Like many of the industries we serve, the life insurance industry is facing a pivotal moment. Several converging trends present both challenges and opportunities for life insurers to reinvent their business and remain relevant in a quickly evolving landscape. We...