by Scott Swigart | Jul 23, 2025 | Blogs, Technology
Is Your Insights AI Lying to You? As generative AI moves from novelty to necessity in the insights world, we’re all asking how to use it best. But there’s a more critical question we need to ask first: Can we trust the answers? An AI that gets it wrong...
by Scott Swigart | Apr 17, 2024 | News & Ideas
At Shapiro+Raj, we are excited about the potential for AI to revolutionize the way we conduct market research. One area we have been pioneering is the use of AI-generated avatars to represent customer personas. These virtual personas promise significant time and cost...
by Scott Swigart | Sep 13, 2023 | News & Ideas
Using GenAI for Methodology Selection and Participant Screening In the first installment of this series, we explored how generative AI tools (GenAI), including ChatGPT and Claude, can be employed pre-project to come up to speed, refine research objectives, and develop...
by Scott Swigart | Aug 14, 2023 | News & Ideas
The advent of generative AI has injected high-voltage electricity straight into the market research ecosystem. Established software providers are infusing their products with this elixir, while new startups storm the field. Market research software vendors are...
