by Scott Swigart | Jul 23, 2025 | Blogs, Technology
Is Your Insights AI Lying to You? As generative AI moves from novelty to necessity in the insights world, we’re all asking how to use it best. But there’s a more critical question we need to ask first: Can we trust the answers? An AI that gets it wrong...
by admin | May 7, 2024 | Case Studies, Technology
The Challenge A leading tech career hub to determine their Ideal Customer Profile (ICP) and develop key Customer Personas. This foundational research was critical in getting the right message to the right part of the market. With increasing competition in the space,...
by admin | Jun 24, 2023 | Case Studies, Technology
The Challenge Identifying the ideal customer profile (ICP) is not merely an exercise for the sake of business efficiency; it is a cornerstone of strategic planning and a key factor in driving success and growth in any competitive landscape. For any business, a clear...
by admin | Jan 15, 2023 | Case Studies, Technology
The Challenge The client, a major data and analytics company, wanted to better understand the customer journey for their solution in order to optimize their GTM approach, as too few prospects were making it through the funnel. However, they lacked clear insight into...
by admin | Oct 20, 2022 | Case Studies, Technology
The Challenge The client, a globally recognized cloud service provider, was facing a mystery. Despite increased investment and strong user feedback, their educational and inspirational video content had diminishing engagement rates. This content is aimed at fostering...
by admin | Jun 10, 2022 | Case Studies, Technology
The Challenge A leading technology infrastructure provider wanted to understand competitor partner incentive programs, and partner preferences, to help shape their own partner incentive strategy. They recognized that partners have many technology vendors and solutions...
