by Scott Swigart | Jul 23, 2025 | Blogs, Technology
Is Your Insights AI Lying to You? As generative AI moves from novelty to necessity in the insights world, we’re all asking how to use it best. But there’s a more critical question we need to ask first: Can we trust the answers? An AI that gets it wrong...
by Zain Raj | Jul 20, 2025 | Blogs
There’s a fundamental shift underway in the pharmaceutical industry. One that’s exposing the challenges of our current product-first, indication-specific mindset and forcing us to shift our paradigm. The cause of this disruption is the phenomenal rise of...
by admin | Apr 29, 2025 | Blogs
If your segmentation isn’t fueling real strategy, you’re not alone. The truth? Most segmentation frameworks aren’t broken because they’re bad. They’re broken because they were built for a world that no longer exists. Designed in silos. Disconnected from the...
by admin | Apr 9, 2025 | Blogs
In the high-stakes world of pharmaceutical marketing, understanding what truly drives prescribing decisions can make or break a brand. Yet traditional market research often relies on simplistic surveys and predictable questions, delivering surface-level insights that...
by admin | Mar 19, 2025 | Blogs
For decades, market research has operated within a rigid trade-off: Good, cheap, fast—pick two. That iron triangle has shaped the way insights teams work, forcing hard choices between quality, speed, and budget. But AI is changing the game. And not in some distant,...
by admin | Mar 19, 2025 | Blogs
Message testing has evolved. It’s no longer just about gauging likeability or clarity—those days are behind us. Instead, the future of message testing is deeply strategic, context-driven, and infused with AI and behavioral science. At Shapiro+Raj, we believe that...
