Mining a Holistic Journey to Turbo Charge Growth

Mining a Holistic Journey to Turbo Charge Growth

The Challenge Our client – a leading Home Improvement company – wanted help to better understand the complete physical and digital journey of their Strategic Value Targets (SVTs) to guide and define specific marketing activities needed to reduce friction and...
Techmanity: Human Inspired. Tech Empowered.

Techmanity: Human Inspired. Tech Empowered.

There has been no escaping the conversation about the role of AI in consumer insights. Supercharged by ChatGPT, it feels like all of us as insight professionals are re-imagining what the industry will look like and questioning where we fit in. At Shapiro+Raj, we...
Power of Perspectives

Power of Perspectives

While it’s generally true that the only constant thing is change, there are some timeless truths. The power of perspectives is one of them. Whether it’s the parable of the seven blind men and the elephant originating from ancient India, or The Guardian’s 1986...