by Zain Raj | Jun 16, 2025 | Life Sciences
Over the past six months, I’ve witnessed one of the most significant and frankly overdue shifts in the pharma space. The traditional product-first, prescriber-first model is beginning to fray at its edges. What’s replacing it isn’t just another...
by Zain Raj | Jun 9, 2025 | Life Sciences
“We don’t see things as they are, we see them as we are.” — Anaïs Nin This timeless insight has never been more relevant than it is today. As someone who’s spent a career building brands, guiding transformations, and helping businesses grow through the fusion of...
by admin | May 6, 2024 | Case Studies, Life Sciences
The Challenge Our client, a leading pharmaceutical company, was preparing for the launch of a new indication and needed to define a clear, meaningful position in a crowded, complex market without significant clinical differentiation. In prior new indications, this...
by admin | Dec 30, 2022 | Case Studies, Life Sciences
The Challenge Uncovering that coveted segmentation sweet spot – comprehensive customer representation in a market-friendly, easy-to-adopt package – is critical to a segmentation’s success and is at the heart of Shapiro+Raj’s research approach. We partnered with a...
by admin | Dec 19, 2022 | Case Studies, Life Sciences
The Challenge Chronic lymphocytic leukemia (CLL) is a competitive market, with well-established and effective players. Our client sought to dig into unconscious barriers and biases at play for prescribing their product, to develop a more compelling strategy in the...
by admin | Dec 19, 2022 | Case Studies, Life Sciences
The Challenge The Diabetes market is hyper-competitive, with minimal clinical differentiation. Physicians choose based on access and ingrained heuristics, with very little genuine loyalty towards brands. our client sought to create value beyond the clinical and be the...
