Financial Services
A leader in assisting financial services clients in brand development, driving innovation, and implementing effective marketing strategies for customer acquisition and retention.
Navigating the complex landscape of the financial services industry requires a keen understanding of consumer motivations and desires. Our dedicated team of experts employs a range of quantitative and qualitative methodologies to uncover hidden patterns and trends, transforming raw data into meaningful narratives. We go beyond surface-level observations, providing you with deep insights that unlock new opportunities for growth and innovation.
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Here are a few case studies that exemplify our significant impact in the Financial Services industry.
Crafting a Winning Position in the SBO Market
The Challenge A leading bank was looking to carve out a position in an already saturated small business market. They needed a unique positioning that not only created a strong connection with small business owners (SBOs), but also drive SBOs to work with the company....
Unlocking the Power of a Single Word to Change the Game in B2B Marketing
The Challenge It's business. Factual. Clear-cut. This is the way many organizations think about B2B - and insurance is no exception. They may know the words that describe what drives their B2B customers, but do they really understand what those words mean to the...
Uncovering the Winning Ideas Sustainably and Consistently for a Major Multinational Retail Bank
The Challenge A major multinational retail bank was looking for a new credit card product that could break through in an incredibly crowded and competitive marketplace. Their new product development team was looking for an efficient and collaborative approach that...
Inspiring New Financial Product to Capitalize on Market Gap
The Challenge A major insurance provider identified a gap in the marketplace that has the potential to be game-changing. There was substantial untapped potential in the middle-market for a certain insurance product. To capitalize on this opportunity, they needed to...