Technology + Digital
Decades of deep tech specialization supported by vertical-specific resources and innovative insights methodologies.
Shapiro+Raj’s Technology Practice has led engagements for dozens of B2B technology companies, from the three largest cloud providers, to disruptive startups and category-defining mid-markets. Software is eating the world—and its appetite is insatiable. The Technology Practice couples their deep domain expertise with Shapiro+Raj’s cross-industry specialists (in financial services, healthcare, life sciences, and other growing sectors) to help Tech grow into other sectors.
We’ve cultivated our domain expertise by developing strategies for companies in these technology areas:
| AI / ML | Analytics | Cyber Security | Infrastructure | Information Workers | Vertical + LoB |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Here are a few case studies that exemplify our significant impact in the Technology + Digital industry.
Finding the Signal in the Noise: AI and Human Insight Create Powerful ICP and Buyer Personas for a Recruiting Leader
The ICP model allowed our client to qualify prospects based on firmographics, hiring volume, industry, regulatory environment, and other attributes. The personas unpacked what motivates, challenges, and
persuades recruiters and hiring managers.
Using Advanced Methodologies and Industry Expertise to Identify a Growth-Driving ICP
The Challenge Identifying the ideal customer profile (ICP) is not merely an exercise for the sake of business efficiency; it is a cornerstone of strategic planning and a key factor in driving success and growth in any competitive landscape. For any business, a clear...
The Truth Behind the Buy: Using Our Proprietary Buyer’s Journey Framework To Give an Analytics Leader the Competitive Edge
The Challenge The client, a major data and analytics company, wanted to better understand the customer journey for their solution in order to optimize their GTM approach, as too few prospects were making it through the funnel. However, they lacked clear insight into...
Blending Research and AI to Revamp the Video Media Strategy for a Leading Cloud Service Provider
The Challenge The client, a globally recognized cloud service provider, was facing a mystery. Despite increased investment and strong user feedback, their educational and inspirational video content had diminishing engagement rates. This content is aimed at fostering...
Bringing Vertical and Partner Expertise to Revamp A Channel Strategy
The Challenge A leading technology infrastructure provider wanted to understand competitor partner incentive programs, and partner preferences, to help shape their own partner incentive strategy. They recognized that partners have many technology vendors and solutions...