by admin | Jun 23, 2023 | Case Studies, Retail
The Challenge Our client – a leading Home Improvement company – wanted help to better understand the complete physical and digital journey of their Strategic Value Targets (SVTs) to guide and define specific marketing activities needed to reduce friction and...
by admin | Apr 15, 2023 | Case Studies, Financial Services
The Challenge It’s business. Factual. Clear-cut. This is the way many organizations think about B2B – and insurance is no exception. They may know the words that describe what drives their B2B customers, but do they really understand what those words mean...
by admin | Mar 25, 2023 | Case Studies, Consumer Packaged Goods
The Challenge A CPG food brand had well established success in the US but seemed to be missing the mark with European and Asian audiences. The team needed to understand the cultural nuance and preferences that could be impacting this to better position the brand in...
by admin | Jan 15, 2023 | Case Studies, Technology
The Challenge The client, a major data and analytics company, wanted to better understand the customer journey for their solution in order to optimize their GTM approach, as too few prospects were making it through the funnel. However, they lacked clear insight into...
by admin | Dec 30, 2022 | Case Studies, Life Sciences
The Challenge Uncovering that coveted segmentation sweet spot – comprehensive customer representation in a market-friendly, easy-to-adopt package – is critical to a segmentation’s success and is at the heart of Shapiro+Raj’s research approach. We partnered with a...
by admin | Dec 20, 2022 | Case Studies, Consumer Packaged Goods
The Challenge CBD was all the rage, but very undisciplined. A new CBD player needed guidance to navigate this new marketplace that was already approaching saturation, with the worry being marketspaces were fully occupied with limited revenue potential for new...
