by admin | Aug 22, 2023 | News & Ideas
B2B tech purchases seem like objective decisions – if you take the decision-maker’s word at face value. Most market researchers in B2B tech have been there: you’re 40 minutes into an in-depth interview with a CISO, and it’s going in circles. You’re trying to...
by admin | Aug 7, 2023 | News & Ideas
As humans, we’re conditioned to believe that more is always better. Whether it be money, vacation time, coffee, or ice cream, this ‘more is more’ mentality is deeply ingrained (after all, who doesn’t love more ice cream?). But is more always better? One area where...
by admin | Jul 27, 2023 | News & Ideas
Every marketer knows the impact a great segmentation can make. Unfortunately, most segmentations simply don’t. In today’s world, the traditional 2-dimensional segmentation model doesn’t hold up. Marketplaces are moving faster than ever in this increasingly fragmented,...
by admin | Jul 18, 2023 | News & Ideas
Whether it’s a patient’s journey through their condition, or a customer’s journey to a major purchase, journeys can be foundational and inspirational. However, they don’t always live up to their full potential. Fortunately, Shapiro+Raj has the mindset and methods that...
by admin | Jul 10, 2023 | Case Studies, Retail
The Challenge Our retail client was looking to stay steps ahead of the competition, to make sure they were operating at the highest level, and could make data-driven decisions to ensure they were driving growth. Because they operated in various markets, insights...
