We Spark Transformative Outcomes.
Over 65 years, we have helped create categories, build brands, and made billions for our Fortune 10 to Fortune 500 clients.
Marketspaces Where We Make a Difference.
Consumer (Packaged) Goods
S+R’s Techmanity™ empowered agility helps clients diverse as P&G, Unilever, SC Johnson, Colgate, Reckitt in FMCG, to appliances (Whirlpool, GE, Samsung), gaming (Nintendo and X-Box), to identify new brand and innovation opportunities at speed without sacrificing quality of insights.
Life Sciences
A leader in pharma and healthcare, we work across 85+ disease areas including Oncology, Immunology, Respiratory, Cardiovascular, Metabolic, Infectious Disease, Rare Diseases, and CNS, to help clients optimize for success throughout the asset life cycle, as well as shape winning strategies at the product, portfolio, and corporate levels.
Financial Services
S+R works with brands such as Citi, Chase, Bank of America, Allstate, Progressive, Mass Mutual, MetLife, Charles Schwab, Edward Jones, and Merrill Lynch, to develop brands, create innovations, drive acquisition and retention marketing initiatives, create segmentations, map markets, and understand the path-to-actions.
Retail
We work with retailers across many categories to help create new combinations (Jewel + Osco), launch unique brands (Dominick’s and Mariano’s), inspire loyalty programs (Tesco, Harrah’s). The rare combination of marketing smarts, research acumen, retail experience and human insight amplifies the impact we make for clients in this space.
Home Improvement
Over three decades of hard-won insights in the building materials and home improvement categories. We have helped transform categories, built leading brands, reignited growth in legacy brands, and have inspired innovations for 41of the top-100 brands and 3 of 5 top global merchants.
Technology + Digital
S+R’s dedicated Technology Practice that has led engagements for dozens of B2B technology companies. We pair our deep experience working across the entire technology stack with our proprietary toolset and cross-industry expertise to help tech companies thrive.
We Make a Significant Impact
Here are some case studies that show how our people, methods, and passion have helped shape, not just respond, to the future.
Finding the Signal in the Noise: AI and Human Insight Create Powerful ICP and Buyer Personas for a Recruiting Leader
The ICP model allowed our client to qualify prospects based on firmographics, hiring volume, industry, regulatory environment, and other attributes. The personas unpacked what motivates, challenges, and
persuades recruiters and hiring managers.
AI Avatars Reveal Optimal Paths to Conversion
By leveraging AI avatars to bring consumer segments to life, we provided enhanced clarity on which target segments prefer which creative approach along with guidance on brand messaging opportunities.
Uncovering a Differentiated Brand Positioning to Set the Stage for a Successful Product Launch
By leveraging AI avatars to bring consumer segments to life, we provided enhanced clarity on which target segments prefer which creative approach along with guidance on brand messaging opportunities.
Forty Plus Years of Powerful Insights to Drive Action
The Challenge Our retail client was looking to stay steps ahead of the competition, to make sure they were operating at the highest level, and could make data-driven decisions to ensure they were driving growth. Because they operated in various markets, insights...
Crafting a Winning Position in the SBO Market
The Challenge A leading bank was looking to carve out a position in an already saturated small business market. They needed a unique positioning that not only created a strong connection with small business owners (SBOs), but also drive SBOs to work with the company....
Using Advanced Methodologies and Industry Expertise to Identify a Growth-Driving ICP
The Challenge Identifying the ideal customer profile (ICP) is not merely an exercise for the sake of business efficiency; it is a cornerstone of strategic planning and a key factor in driving success and growth in any competitive landscape. For any business, a clear...
Mining a Holistic Journey to Turbo Charge Growth
The Challenge Our client – a leading Home Improvement company - wanted help to better understand the complete physical and digital journey of their Strategic Value Targets (SVTs) to guide and define specific marketing activities needed to reduce friction and engage...
Unlocking the Power of a Single Word to Change the Game in B2B Marketing
The Challenge It's business. Factual. Clear-cut. This is the way many organizations think about B2B - and insurance is no exception. They may know the words that describe what drives their B2B customers, but do they really understand what those words mean to the...
Evolving a US Food Brand for European and Asian Markets
The Challenge A CPG food brand had well established success in the US but seemed to be missing the mark with European and Asian audiences. The team needed to understand the cultural nuance and preferences that could be impacting this to better position the brand in...
The Truth Behind the Buy: Using Our Proprietary Buyer’s Journey Framework To Give an Analytics Leader the Competitive Edge
The Challenge The client, a major data and analytics company, wanted to better understand the customer journey for their solution in order to optimize their GTM approach, as too few prospects were making it through the funnel. However, they lacked clear insight into...
Leveraging Legacy Data and Human-Centric Principles to Build a Single Segmentation Schema
Finding the White Space to Launch a New CBD Brand in a Market Fast Approaching Saturation
The Challenge CBD was all the rage, but very undisciplined. A new CBD player needed guidance to navigate this new marketplace that was already approaching saturation, with the worry being marketspaces were fully occupied with limited revenue potential for new...