by admin | May 10, 2023 | News & Ideas
Anyone who has conducted Drivers & Barriers research knows that too often these studies return surface level drivers and barriers and fall short of discovering an insight that will truly change marketplace behavior. At Shapiro+Raj we apply our TechManity™...
by admin | May 1, 2023 | News & Ideas
Today, the market research industry’s approach to evaluating the impact and effectiveness of brand communications leaves a lot to be desired. It primarily relies on measuring attitudes such as “like” or “uniqueness,” and not on the potential...
by admin | Apr 15, 2023 | Case Studies, Financial Services
The Challenge It’s business. Factual. Clear-cut. This is the way many organizations think about B2B – and insurance is no exception. They may know the words that describe what drives their B2B customers, but do they really understand what those words mean...
by admin | Mar 25, 2023 | Case Studies, Consumer Packaged Goods
The Challenge A CPG food brand had well established success in the US but seemed to be missing the mark with European and Asian audiences. The team needed to understand the cultural nuance and preferences that could be impacting this to better position the brand in...
by admin | Mar 13, 2023 | News & Ideas
Advocacy or ‘word-of-mouth marketing’ is one of the most powerful ways to impact behavior. We all know that consumers trust their family and friends’ recommendations far more than they trust any other source. This is also true for highly credentialed professionals. ...
