by admin | Jun 5, 2024 | News & Ideas
Would you be surprised to learn that there’s a lot of controversy around the measurement of poverty in the U.S.? How about that the way we measure it is based on the cost of food in the 1960s? At Shapiro+Raj, we spend a lot of time thinking about how to construct...
by admin | May 7, 2024 | Case Studies, Technology
The Challenge A leading tech career hub to determine their Ideal Customer Profile (ICP) and develop key Customer Personas. This foundational research was critical in getting the right message to the right part of the market. With increasing competition in the space,...
by admin | May 6, 2024 | Case Studies, Home Improvement
The Challenge A leading door manufacturer wanted to test two potential advertising campaigns for its solid core doors todetermine which would resonate best with homeowners. Specifically, the company wanted to understand howits strategic value targets (SVTs) would...
by admin | May 6, 2024 | Case Studies, Life Sciences
The Challenge Our client, a leading pharmaceutical company, was preparing for the launch of a new indication and needed to define a clear, meaningful position in a crowded, complex market without significant clinical differentiation. In prior new indications, this...
by admin | Apr 2, 2024 | News & Ideas
Throughout history, transformative technologies have often been underestimated in their early days. Case in point, in 1995 when astronomer and computer enthusiast Clifford Stoll infamously declared in a Newsweek article that the internet was a passing fad, stating:...
