by admin | Jun 24, 2023 | Case Studies, Technology
The Challenge Identifying the ideal customer profile (ICP) is not merely an exercise for the sake of business efficiency; it is a cornerstone of strategic planning and a key factor in driving success and growth in any competitive landscape. For any business, a clear...
by admin | Jun 23, 2023 | Case Studies, Retail
The Challenge Our client – a leading Home Improvement company – wanted help to better understand the complete physical and digital journey of their Strategic Value Targets (SVTs) to guide and define specific marketing activities needed to reduce friction and...
by admin | Jun 13, 2023 | News & Ideas
As the speed and rate of change accelerate, foresights are fast becoming the new insights. That is why we developed the Future-Casting Roundtable. S+R Future-Casting Roundtables enable clients to not only envision the potential future but also empower them to actively...
by admin | Jun 5, 2023 | News & Ideas
There has been no escaping the conversation about the role of AI in consumer insights. Supercharged by ChatGPT, it feels like all of us as insight professionals are re-imagining what the industry will look like and questioning where we fit in. At Shapiro+Raj, we...
by admin | May 22, 2023 | News & Ideas
While it’s generally true that the only constant thing is change, there are some timeless truths. The power of perspectives is one of them. Whether it’s the parable of the seven blind men and the elephant originating from ancient India, or The Guardian’s 1986...
