by admin | Jul 27, 2023 | News & Ideas
Every marketer knows the impact a great segmentation can make. Unfortunately, most segmentations simply don’t. In today’s world, the traditional 2-dimensional segmentation model doesn’t hold up. Marketplaces are moving faster than ever in this increasingly fragmented,...
by admin | Jul 18, 2023 | News & Ideas
Whether it’s a patient’s journey through their condition, or a customer’s journey to a major purchase, journeys can be foundational and inspirational. However, they don’t always live up to their full potential. Fortunately, Shapiro+Raj has the mindset and methods that...
by admin | Jul 10, 2023 | Case Studies, Retail
The Challenge Our retail client was looking to stay steps ahead of the competition, to make sure they were operating at the highest level, and could make data-driven decisions to ensure they were driving growth. Because they operated in various markets, insights...
by admin | Jul 10, 2023 | Case Studies, Financial Services
The Challenge A leading bank was looking to carve out a position in an already saturated small business market. They needed a unique positioning that not only created a strong connection with small business owners (SBOs), but also drive SBOs to work with the company....
by admin | Jun 24, 2023 | Case Studies, Technology
The Challenge Identifying the ideal customer profile (ICP) is not merely an exercise for the sake of business efficiency; it is a cornerstone of strategic planning and a key factor in driving success and growth in any competitive landscape. For any business, a clear...
