by admin | May 22, 2023 | News & Ideas
While it’s generally true that the only constant thing is change, there are some timeless truths. The power of perspectives is one of them. Whether it’s the parable of the seven blind men and the elephant originating from ancient India, or The Guardian’s 1986...
by admin | May 10, 2023 | News & Ideas
Anyone who has conducted Drivers & Barriers research knows that too often these studies return surface level drivers and barriers and fall short of discovering an insight that will truly change marketplace behavior. At Shapiro+Raj we apply our TechManity™...
by admin | May 1, 2023 | News & Ideas
Today, the market research industry’s approach to evaluating the impact and effectiveness of brand communications leaves a lot to be desired. It primarily relies on measuring attitudes such as “like” or “uniqueness,” and not on the potential...
by admin | Apr 15, 2023 | Case Studies, Financial Services
The Challenge It’s business. Factual. Clear-cut. This is the way many organizations think about B2B – and insurance is no exception. They may know the words that describe what drives their B2B customers, but do they really understand what those words mean...
by admin | Mar 25, 2023 | Case Studies, Consumer Packaged Goods
The Challenge A CPG food brand had well established success in the US but seemed to be missing the mark with European and Asian audiences. The team needed to understand the cultural nuance and preferences that could be impacting this to better position the brand in...
