by admin | Jul 10, 2023 | Case Studies, Retail
The Challenge Our retail client was looking to stay steps ahead of the competition, to make sure they were operating at the highest level, and could make data-driven decisions to ensure they were driving growth. Because they operated in various markets, insights...
by admin | Jun 23, 2023 | Case Studies, Retail
The Challenge Our client – a leading Home Improvement company – wanted help to better understand the complete physical and digital journey of their Strategic Value Targets (SVTs) to guide and define specific marketing activities needed to reduce friction and...
by admin | Dec 19, 2022 | Case Studies, Retail
The Challenge A successful Midwest grocery chain operator was looking to enter and grow in the Chicago market. This was a very tough challenge for any grocery retailer as the Chicago market was heavily dominated by a single chain, Jewel Osco, with more than 160...
by admin | Nov 23, 2022 | Case Studies, Home Improvement, Retail
The Challenge Our client – a leading Home Improvement company – built an ad campaign to communicate the emotional and aspirational benefits of their product and brand. However, they had no consumer insight to gauge the performance of their ads before going into...
