Our client – a leading Home Improvement company – built an ad campaign to communicate the emotional and aspirational benefits of their product and brand. However, they had no consumer insight to gauge the performance of their ads before going into market.
The Solution
We tested 5 client ads and 1 competitor ad. Our methodology allowed us to uncover insights from both implicit and explicit measurements. Utilizing innovative tools like eye tracking, facial coding, priming and reaction tests, and traditional survey let us dive into consumer engagement and emotions and how the ads impact behavior.
The Outcome
Insights showed us the ads lacked strong branding and emotional engagement was low. Both factors that would limit ability to stand out and be memorable in today’s extremely cluttered environment. We built out tight, precise tactics that would allow our client to increase the ability to grab and maintain attention, as well as improve the ability to persuade consumers and shift behaviors.