by admin | May 7, 2024 | Case Studies, Technology
The Challenge A leading tech career hub to determine their Ideal Customer Profile (ICP) and develop key Customer Personas. This foundational research was critical in getting the right message to the right part of the market. With increasing competition in the space,...
by admin | May 6, 2024 | Case Studies, Home Improvement
The Challenge A leading door manufacturer wanted to test two potential advertising campaigns for its solid core doors todetermine which would resonate best with homeowners. Specifically, the company wanted to understand howits strategic value targets (SVTs) would...
by admin | May 6, 2024 | Case Studies, Life Sciences
The Challenge Our client, a leading pharmaceutical company, was preparing for the launch of a new indication and needed to define a clear, meaningful position in a crowded, complex market without significant clinical differentiation. In prior new indications, this...
by admin | Jul 10, 2023 | Case Studies, Retail
The Challenge Our retail client was looking to stay steps ahead of the competition, to make sure they were operating at the highest level, and could make data-driven decisions to ensure they were driving growth. Because they operated in various markets, insights...
by admin | Jul 10, 2023 | Case Studies, Financial Services
The Challenge A leading bank was looking to carve out a position in an already saturated small business market. They needed a unique positioning that not only created a strong connection with small business owners (SBOs), but also drive SBOs to work with the company....
by admin | Jun 24, 2023 | Case Studies, Technology
The Challenge Identifying the ideal customer profile (ICP) is not merely an exercise for the sake of business efficiency; it is a cornerstone of strategic planning and a key factor in driving success and growth in any competitive landscape. For any business, a clear...
