by admin | Dec 16, 2022 | Case Studies, Consumer Packaged Goods
The Challenge One of the world’s largest coatings manufacturers was facing a challenge with one of its core brands. While still the market leader, shifts in channel distribution saw the brand consistently losing market share to far lesser-known brands. Without a...
by admin | Dec 16, 2022 | Case Studies, Financial Services
The Challenge A major multinational retail bank was looking for a new credit card product that could break through in an incredibly crowded and competitive marketplace. Their new product development team was looking for an efficient and collaborative approach that...
by admin | Dec 15, 2022 | News & Ideas
Over the past couple of weeks, we have been discussing with clients their research and insights plans for 2023. The surprising observation is that, often times, there seems to be a fragmented and episodic approach to insight-generation. Also quite concerning is that a...
by admin | Nov 29, 2022 | News & Ideas
It’s no secret; we are living in uncertain times. Today’s news is filled with stories of inflation, interest rate increases, layoffs, (especially at tech companies), the reality of a recession, and the impact of our latest mid-term elections. That’s a lot for anybody....
by admin | Nov 23, 2022 | Case Studies, Home Improvement, Retail
The Challenge Our client – a leading Home Improvement company – built an ad campaign to communicate the emotional and aspirational benefits of their product and brand. However, they had no consumer insight to gauge the performance of their ads before going into...
