by admin | May 6, 2024 | Case Studies, Home Improvement
The Challenge A leading door manufacturer wanted to test two potential advertising campaigns for its solid core doors todetermine which would resonate best with homeowners. Specifically, the company wanted to understand howits strategic value targets (SVTs) would...
by admin | Jun 23, 2023 | Case Studies, Retail
The Challenge Our client – a leading Home Improvement company – wanted help to better understand the complete physical and digital journey of their Strategic Value Targets (SVTs) to guide and define specific marketing activities needed to reduce friction and...
by admin | Dec 19, 2022 | Case Studies, Life Sciences
The Challenge The Diabetes market is hyper-competitive, with minimal clinical differentiation. Physicians choose based on access and ingrained heuristics, with very little genuine loyalty towards brands. our client sought to create value beyond the clinical and be the...
