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Finding the Signal in the Noise: AI and Human Insight Create Powerful ICP and Buyer Personas for a Recruiting Leader

Finding the Signal in the Noise: AI and Human Insight Create Powerful ICP and Buyer Personas for a Recruiting Leader

by admin | May 7, 2024 | Case Studies, Technology

The Challenge A leading tech career hub to determine their Ideal Customer Profile (ICP) and develop key Customer Personas. This foundational research was critical in getting the right message to the right part of the market. With increasing competition in the space,...
Using Advanced Methodologies and Industry Expertise to Identify a Growth-Driving ICP

Using Advanced Methodologies and Industry Expertise to Identify a Growth-Driving ICP

by admin | Jun 24, 2023 | Case Studies, Technology

The Challenge Identifying the ideal customer profile (ICP) is not merely an exercise for the sake of business efficiency; it is a cornerstone of strategic planning and a key factor in driving success and growth in any competitive landscape. For any business, a clear...
The Truth Behind the Buy: Using Our Proprietary Buyer’s Journey Framework To Give an Analytics Leader the Competitive Edge

The Truth Behind the Buy: Using Our Proprietary Buyer’s Journey Framework To Give an Analytics Leader the Competitive Edge

by admin | Jan 15, 2023 | Case Studies, Technology

The Challenge The client, a major data and analytics company, wanted to better understand the customer journey for their solution in order to optimize their GTM approach, as too few prospects were making it through the funnel. However, they lacked clear insight into...
Blending Research and AI to Revamp the Video Media Strategy for a Leading Cloud Service Provider

Blending Research and AI to Revamp the Video Media Strategy for a Leading Cloud Service Provider

by admin | Oct 20, 2022 | Case Studies, Technology

The Challenge The client, a globally recognized cloud service provider, was facing a mystery. Despite increased investment and strong user feedback, their educational and inspirational video content had diminishing engagement rates. This content is aimed at fostering...
Bringing Vertical and Partner Expertise to Revamp A Channel Strategy

Bringing Vertical and Partner Expertise to Revamp A Channel Strategy

by admin | Jun 10, 2022 | Case Studies, Technology

The Challenge A leading technology infrastructure provider wanted to understand competitor partner incentive programs, and partner preferences, to help shape their own partner incentive strategy. They recognized that partners have many technology vendors and solutions...

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