by Chelsey Merker | Nov 17, 2023 | News & Ideas
Habits are notoriously hard to break. It’s estimated that up to 80% of attempts to break a ‘bad habit’ fail*. But the reality is most of our habits aren’t ‘bad,’ they are simply decisions that have become automatic, subconscious. Thinking of habits in this way, we see...
by Laurie Pocher, Peter Crouch, Alissa Sauer | Nov 16, 2023 | News & Ideas
In the first three installments of this series, we explored how generative AI tools, including ChatGPT and Claude, can be employed to onboard research projects, refine research objectives, develop hypotheses, determine a research methodology, develop an airtight...
by Justin Petrillo | Oct 19, 2023 | News & Ideas
Data Collection Instruments In the first and second installments of this series, we explored how generative AI tools, including ChatGPT and Claude, can be employed early in a research project to come up to speed, refine research objectives, develop hypotheses,...
by Scott Swigart | Sep 13, 2023 | News & Ideas
Using GenAI for Methodology Selection and Participant Screening In the first installment of this series, we explored how generative AI tools (GenAI), including ChatGPT and Claude, can be employed pre-project to come up to speed, refine research objectives, and develop...
by Kathryn Magliari | Sep 13, 2023 | News & Ideas
In pharma, “foresight” has become the new “insight”. More than ever before, insights teams are faced with the mounting pressure to identify winning opportunities for pipeline assets earlier and earlier in the discovery cycle. This increased emphasis on future success...
by Chelsey Merker | Sep 6, 2023 | News & Ideas
The most critical moment in the lifecycle of insights is often one that receives the least time and attention. Is it understanding the objectives clearly? Is it getting the sample design just right? The executive summary? All of these are critically important. Yet,...
