by Laurie Pocher | Dec 11, 2023 | News & Ideas
In the first four installments of this series, we explored how generative AI tools, including ChatGPT and Claude, can be employed to onboard, refine research objectives and develop hypotheses; determine a research methodology and develop an airtight screener; optimize...
by Chelsey Merker | Dec 11, 2023 | News & Ideas
Ask a group of insight professionals what kept them up at night in 2023, and you’ll get a range of answers – from concerns about declining data quality, anxiety about the impact of AI on the industry, to a sense of overwhelm trying to navigate a tsunami of new...
by Chelsey Merker | Nov 17, 2023 | News & Ideas
Habits are notoriously hard to break. It’s estimated that up to 80% of attempts to break a ‘bad habit’ fail*. But the reality is most of our habits aren’t ‘bad,’ they are simply decisions that have become automatic, subconscious. Thinking of habits in this way, we see...
by Laurie Pocher, Peter Crouch, Alissa Sauer | Nov 16, 2023 | News & Ideas
In the first three installments of this series, we explored how generative AI tools, including ChatGPT and Claude, can be employed to onboard research projects, refine research objectives, develop hypotheses, determine a research methodology, develop an airtight...
by Justin Petrillo | Oct 19, 2023 | News & Ideas
Data Collection Instruments In the first and second installments of this series, we explored how generative AI tools, including ChatGPT and Claude, can be employed early in a research project to come up to speed, refine research objectives, develop hypotheses,...
by Scott Swigart | Sep 13, 2023 | News & Ideas
Using GenAI for Methodology Selection and Participant Screening In the first installment of this series, we explored how generative AI tools (GenAI), including ChatGPT and Claude, can be employed pre-project to come up to speed, refine research objectives, and develop...
