by admin | Jul 27, 2023 | News & Ideas
Every marketer knows the impact a great segmentation can make. Unfortunately, most segmentations simply don’t. In today’s world, the traditional 2-dimensional segmentation model doesn’t hold up. Marketplaces are moving faster than ever in this increasingly fragmented,...
by admin | Jul 18, 2023 | News & Ideas
Whether it’s a patient’s journey through their condition, or a customer’s journey to a major purchase, journeys can be foundational and inspirational. However, they don’t always live up to their full potential. Fortunately, Shapiro+Raj has the mindset and methods that...
by admin | Jun 13, 2023 | News & Ideas
As the speed and rate of change accelerate, foresights are fast becoming the new insights. That is why we developed the Future-Casting Roundtable. S+R Future-Casting Roundtables enable clients to not only envision the potential future but also empower them to actively...
by admin | Jun 5, 2023 | News & Ideas
There has been no escaping the conversation about the role of AI in consumer insights. Supercharged by ChatGPT, it feels like all of us as insight professionals are re-imagining what the industry will look like and questioning where we fit in. At Shapiro+Raj, we...
by admin | May 22, 2023 | News & Ideas
While it’s generally true that the only constant thing is change, there are some timeless truths. The power of perspectives is one of them. Whether it’s the parable of the seven blind men and the elephant originating from ancient India, or The Guardian’s 1986...
by admin | May 10, 2023 | News & Ideas
Anyone who has conducted Drivers & Barriers research knows that too often these studies return surface level drivers and barriers and fall short of discovering an insight that will truly change marketplace behavior. At Shapiro+Raj we apply our TechManity™...
