by admin | Aug 27, 2024 | News & Ideas
In today’s hyper-competitive business landscape, marketers face an alarming reality: nearly 95% of their campaigns fail to achieve their objectives. This staggering statistic reveals a glaring inadequacy in the current approaches to communications testing. It...
by Geneva Taylor | Jun 5, 2024 | News & Ideas
Would you be surprised to learn that there’s a lot of controversy around the measurement of poverty in the U.S.? How about that the way we measure it is based on the cost of food in the 1960s? At Shapiro+Raj, we spend a lot of time thinking about how to construct...
by Scott Swigart | Apr 17, 2024 | News & Ideas
At Shapiro+Raj, we are excited about the potential for AI to revolutionize the way we conduct market research. One area we have been pioneering is the use of AI-generated avatars to represent customer personas. These virtual personas promise significant time and cost...
by Sam DuBois | Apr 2, 2024 | News & Ideas
Throughout history, transformative technologies have often been underestimated in their early days. Case in point, in 1995 when astronomer and computer enthusiast Clifford Stoll infamously declared in a Newsweek article that the internet was a passing fad, stating:...
by Chelsey Merker | Mar 26, 2024 | News & Ideas
Did you realize as many as 95% of campaigns underperform in the marketplace. That says something about modern marketing, but it may say even more about the state of today’s communication research and evaluation methods. How could that many pieces of communication get...
by Ryan Kacani | Mar 19, 2024 | News & Ideas
Anyone who has worked in pharma marketing in the immunology space knows – a savvy marketer takes a broad perspective on the immunology space because treatments, trends, and technologies, that start in one space will likely expand to others sooner than later. By...
