by admin | May 6, 2024 | Case Studies, Life Sciences
The Challenge Our client, a leading pharmaceutical company, was preparing for the launch of a new indication and needed to define a clear, meaningful position in a crowded, complex market without significant clinical differentiation. In prior new indications, this...
by admin | Dec 30, 2022 | Case Studies, Life Sciences
The Challenge Uncovering that coveted segmentation sweet spot – comprehensive customer representation in a market-friendly, easy-to-adopt package – is critical to a segmentation’s success and is at the heart of Shapiro+Raj’s research approach. We partnered with a...
by admin | Dec 19, 2022 | Case Studies, Life Sciences
The Challenge Chronic lymphocytic leukemia (CLL) is a competitive market, with well-established and effective players. Our client sought to dig into unconscious barriers and biases at play for prescribing their product, to develop a more compelling strategy in the...
by admin | Dec 19, 2022 | Case Studies, Life Sciences
The Challenge The Diabetes market is hyper-competitive, with minimal clinical differentiation. Physicians choose based on access and ingrained heuristics, with very little genuine loyalty towards brands. our client sought to create value beyond the clinical and be the...
by admin | Dec 17, 2022 | Case Studies, Life Sciences
The Challenge Launching a first-in-class treatment in an area of health that is widespread and largely uncomfortable to discuss among patients and doctors can be daunting. In addition to being an area of health that is largely uncomfortable to discuss among patients...
