by admin | Dec 16, 2022 | Case Studies, Home Improvement
The Challenge An industry leader of premium building products brand was looking for an expansive growth strategy for its composite decking business, a category on the rise as more homeowners became aware of and intrigued by its benefits versus traditional wood. New...
by admin | Dec 16, 2022 | Case Studies, Consumer Packaged Goods
The Challenge One of the world’s largest coatings manufacturers was facing a challenge with one of its core brands. While still the market leader, shifts in channel distribution saw the brand consistently losing market share to far lesser-known brands. Without a...
by admin | Dec 16, 2022 | Case Studies, Financial Services
The Challenge A major multinational retail bank was looking for a new credit card product that could break through in an incredibly crowded and competitive marketplace. Their new product development team was looking for an efficient and collaborative approach that...
by admin | Nov 23, 2022 | Case Studies, Home Improvement, Retail
The Challenge Our client – a leading Home Improvement company – built an ad campaign to communicate the emotional and aspirational benefits of their product and brand. However, they had no consumer insight to gauge the performance of their ads before going into...
by admin | Oct 20, 2022 | Case Studies, Technology
The Challenge The client, a globally recognized cloud service provider, was facing a mystery. Despite increased investment and strong user feedback, their educational and inspirational video content had diminishing engagement rates. This content is aimed at fostering...
by admin | Oct 6, 2022 | Case Studies, Financial Services
The Challenge A major insurance provider identified a gap in the marketplace that has the potential to be game-changing. There was substantial untapped potential in the middle-market for a certain insurance product. To capitalize on this opportunity, they needed to...
