by admin | Jul 26, 2022 | News & Ideas
Artificial Intelligence (AI) continues to build velocity as the most significant change catalyst for every type of business as we continue to move deeper into a digitally led, converged society. As AI continues to develop and evolve, it is becoming the force majeure...
by admin | Jul 26, 2022 | News & Ideas
The way the market research industry often evaluates brand communications can be problematic and, as such, may leave brands falling short of their goal of building deep, lasting brand relationships with their consumers. At Shapiro+Raj, our unique philosophy on brand...
by admin | Jun 21, 2022 | News & Ideas
We are the largest MBE insights consultancy in the U.S. It is a badge of honor, but without actions it’s just a set of words that ring hollow. The times we are living in today require every person and every company to stand for what is right and give everyone...
by admin | Jun 10, 2022 | Case Studies, Technology
The Challenge A leading technology infrastructure provider wanted to understand competitor partner incentive programs, and partner preferences, to help shape their own partner incentive strategy. They recognized that partners have many technology vendors and solutions...
by admin | May 16, 2022 | News & Ideas
In today’s world where time is the enemy, many companies are looking for ways to be efficient while being effective. This expectation makes sense. It is abundantly clear that the Market Research and Insights industry needs to deliver on both. Here’s the problem. The...
