by admin | Feb 1, 2022 | News & Ideas
In the traditional consumer products world, with millions of consumers, we identify a core Strategic Value Target and define brand platforms that incite behavior in a way that is compelling and consistent over time. It is very different in specialized categories, like...
by admin | Aug 9, 2021 | News & Ideas
A new study from Shapiro+Raj, shows the power of what we call TechManity™, which uses the perfect blend of Human Empathy + Artificial Intelligence to deliver Transformative Outcomes. The Breakthrough Paradox takes the pulse of the nation and explores what roles brands...
