by admin | Oct 17, 2024 | News & Ideas
The pharmaceutical ecosystem is rapidly evolving. With over 22,000 drugs in various stages of development, spanning diverse therapeutic areas and emerging modalities such as CAR-T treatments and gene therapies, the scale of research and development is truly...
by admin | Sep 24, 2024 | News & Ideas
Despite extensive research, 95% of marketing campaigns fail to achieve their objectives. This isn’t just a disappointing statistic—it signals fundamental flaws in traditional communication testing methodologies. How is it that, despite rigorous research...
by admin | Sep 17, 2024 | News & Ideas
Advocacy, often referred to as “word-of-mouth marketing,” remains one of the most powerful ways to influence behavior. Research consistently shows that consumers trust recommendations from family, friends, and even close-knit professional networks more...
by Chelsey Merker | Aug 28, 2024 | News & Ideas
In a striking display of the power of consumer-driven healthcare, Hims & Hers Health Inc. recently reported extraordinary growth in their weight management program. Launched just seven months ago, the program has already attracted nearly 100,000 subscribers and...
by admin | Aug 27, 2024 | News & Ideas
In today’s hyper-competitive business landscape, marketers face an alarming reality: nearly 95% of their campaigns fail to achieve their objectives. This staggering statistic reveals a glaring inadequacy in the current approaches to communications testing. It...
by Geneva Taylor | Jun 5, 2024 | News & Ideas
Would you be surprised to learn that there’s a lot of controversy around the measurement of poverty in the U.S.? How about that the way we measure it is based on the cost of food in the 1960s? At Shapiro+Raj, we spend a lot of time thinking about how to construct...
