by admin | May 6, 2024 | Case Studies, Home Improvement
The Challenge A leading door manufacturer wanted to test two potential advertising campaigns for its solid core doors todetermine which would resonate best with homeowners. Specifically, the company wanted to understand howits strategic value targets (SVTs) would...
by admin | Dec 19, 2022 | Case Studies, Home Improvement
The Challenge A door manufacturer was looking to engage and drive marketing downstream in their channel. Their traditional two-step distribution meant they had little knowledge of the end dealer network. We used a multi-phased learning agenda, tackled disparate data...
by admin | Dec 16, 2022 | Case Studies, Home Improvement
The Challenge A leading provider of residential and commercial doors was looking for an expansive growth strategy for the business. One that would help them evolve from a slow-growth and cost-management paradigm to delivering market-leading topline and bottom-line...
by admin | Dec 16, 2022 | Case Studies, Home Improvement
The Challenge An industry leader of premium building products brand was looking for an expansive growth strategy for its composite decking business, a category on the rise as more homeowners became aware of and intrigued by its benefits versus traditional wood. New...
by admin | Nov 23, 2022 | Case Studies, Home Improvement, Retail
The Challenge Our client – a leading Home Improvement company – built an ad campaign to communicate the emotional and aspirational benefits of their product and brand. However, they had no consumer insight to gauge the performance of their ads before going into...
