by admin | Jul 10, 2023 | Case Studies, Financial Services
The Challenge A leading bank was looking to carve out a position in an already saturated small business market. They needed a unique positioning that not only created a strong connection with small business owners (SBOs), but also drive SBOs to work with the company....
by admin | Apr 15, 2023 | Case Studies, Financial Services
The Challenge It’s business. Factual. Clear-cut. This is the way many organizations think about B2B – and insurance is no exception. They may know the words that describe what drives their B2B customers, but do they really understand what those words mean...
by admin | Dec 16, 2022 | Case Studies, Financial Services
The Challenge A major multinational retail bank was looking for a new credit card product that could break through in an incredibly crowded and competitive marketplace. Their new product development team was looking for an efficient and collaborative approach that...
by admin | Oct 6, 2022 | Case Studies, Financial Services
The Challenge A major insurance provider identified a gap in the marketplace that has the potential to be game-changing. There was substantial untapped potential in the middle-market for a certain insurance product. To capitalize on this opportunity, they needed to...
