by admin | Sep 10, 2022 | Case Studies, Consumer Packaged Goods
Challenge A leading super-premium ice cream brand was seeing their sales slowly erode. The team realized the market was changing and they no longer had a good handle on what their brand stood for in the eyes of the customer. They needed to understand where the brand...
by admin | Jun 10, 2022 | Case Studies, Technology
The Challenge A leading technology infrastructure provider wanted to understand competitor partner incentive programs, and partner preferences, to help shape their own partner incentive strategy. They recognized that partners have many technology vendors and solutions...