by admin | May 6, 2024 | Case Studies, Home Improvement
The Challenge A leading door manufacturer wanted to test two potential advertising campaigns for its solid core doors todetermine which would resonate best with homeowners. Specifically, the company wanted to understand howits strategic value targets (SVTs) would...
by admin | May 6, 2024 | Case Studies, Life Sciences
The Challenge Our client, a leading pharmaceutical company, was preparing for the launch of a new indication and needed to define a clear, meaningful position in a crowded, complex market without significant clinical differentiation. In prior new indications, this...
by admin | Jul 27, 2023 | News & Ideas
Every marketer knows the impact a great segmentation can make. Unfortunately, most segmentations simply don’t. In today’s world, the traditional 2-dimensional segmentation model doesn’t hold up. Marketplaces are moving faster than ever in this increasingly fragmented,...
by admin | Jul 18, 2023 | News & Ideas
Whether it’s a patient’s journey through their condition, or a customer’s journey to a major purchase, journeys can be foundational and inspirational. However, they don’t always live up to their full potential. Fortunately, Shapiro+Raj has the mindset and methods that...
by admin | Jul 10, 2023 | Case Studies, Retail
The Challenge Our retail client was looking to stay steps ahead of the competition, to make sure they were operating at the highest level, and could make data-driven decisions to ensure they were driving growth. Because they operated in various markets, insights...
