by admin | Mar 19, 2025 | Blogs
For decades, market research has operated within a rigid trade-off: Good, cheap, fast—pick two. That iron triangle has shaped the way insights teams work, forcing hard choices between quality, speed, and budget. But AI is changing the game. And not in some distant,...
by admin | Mar 19, 2025 | Blogs
Message testing has evolved. It’s no longer just about gauging likeability or clarity—those days are behind us. Instead, the future of message testing is deeply strategic, context-driven, and infused with AI and behavioral science. At Shapiro+Raj, we believe that...
by admin | Mar 18, 2025 | Blogs
In the world of big pharma, patient journeys have long been a foundational learning priority used to map key milestones from diagnosis to treatment. Most times we use this methodology to dig into the deep emotional highs and lows that patients go through to gain...
by admin | Feb 26, 2025 | Blogs
What was once a subtle rift between independent practitioners and large institutions has become an undeniable fault line, dividing two very different worlds of healthcare delivery. Independent practices grapple with crushing financial stress, forcing some to consider...
by admin | Feb 10, 2025 | Blogs
America’s healthcare system stands at a precipice. New policy shifts ignite fears of shrinking access to vital medical care for millions of vulnerable Americans. A new Shapiro+Raj study reveals mounting anxiety among healthcare professionals, who worry about...
