by admin | Apr 29, 2025 | Blogs
If your segmentation isn’t fueling real strategy, you’re not alone. The truth? Most segmentation frameworks aren’t broken because they’re bad. They’re broken because they were built for a world that no longer exists. Designed in silos. Disconnected from the...
by admin | Apr 9, 2025 | Blogs
In the high-stakes world of pharmaceutical marketing, understanding what truly drives prescribing decisions can make or break a brand. Yet traditional market research often relies on simplistic surveys and predictable questions, delivering surface-level insights that...
by admin | Mar 19, 2025 | Blogs
For decades, market research has operated within a rigid trade-off: Good, cheap, fast—pick two. That iron triangle has shaped the way insights teams work, forcing hard choices between quality, speed, and budget. But AI is changing the game. And not in some distant,...
by admin | Mar 19, 2025 | Blogs
Message testing has evolved. It’s no longer just about gauging likeability or clarity—those days are behind us. Instead, the future of message testing is deeply strategic, context-driven, and infused with AI and behavioral science. At Shapiro+Raj, we believe that...
by admin | Mar 18, 2025 | Blogs
In the world of big pharma, patient journeys have long been a foundational learning priority used to map key milestones from diagnosis to treatment. Most times we use this methodology to dig into the deep emotional highs and lows that patients go through to gain...
