by admin | May 10, 2023 | News & Ideas
Anyone who has conducted Drivers & Barriers research knows that too often these studies return surface level drivers and barriers and fall short of discovering an insight that will truly change marketplace behavior. At Shapiro+Raj we apply our TechManity™...
by admin | May 1, 2023 | News & Ideas
Today, the market research industry’s approach to evaluating the impact and effectiveness of brand communications leaves a lot to be desired. It primarily relies on measuring attitudes such as “like” or “uniqueness,” and not on the potential...
by admin | Mar 13, 2023 | News & Ideas
Advocacy or ‘word-of-mouth marketing’ is one of the most powerful ways to impact behavior. We all know that consumers trust their family and friends’ recommendations far more than they trust any other source. This is also true for highly credentialed professionals. ...
by admin | Feb 14, 2023 | News & Ideas
As the news headlines continue reflecting the many headwinds and uncertainties facing the economy at the macro level, and business outlook at the micro level, many of our clients across sectors and industries are being asked to do more with less. Market research...
by admin | Feb 7, 2023 | News & Ideas
As the external expression of the internal brand strategy, brand communications play the utmost critical role for success. It is ‘where the rubber meets the road.’ Even with the deepest insight and greatest strategy, if the communication execution falls flat, a brand...
by admin | Jan 31, 2023 | News & Ideas
As we enter the second month of the new year, even though inflation has started to show signs of slowing down, the market volatility is still in full swing. A Wall Street Journal’s article a few days ago declared, ‘The dash for cash on Wall Street is back on’, a sign...
