by admin | Mar 25, 2023 | Case Studies, Consumer Packaged Goods
The Challenge A CPG food brand had well established success in the US but seemed to be missing the mark with European and Asian audiences. The team needed to understand the cultural nuance and preferences that could be impacting this to better position the brand in...
by admin | Dec 20, 2022 | Case Studies, Consumer Packaged Goods
The Challenge CBD was all the rage, but very undisciplined. A new CBD player needed guidance to navigate this new marketplace that was already approaching saturation, with the worry being marketspaces were fully occupied with limited revenue potential for new...
by admin | Dec 16, 2022 | Case Studies, Consumer Packaged Goods
The Challenge One of the world’s largest coatings manufacturers was facing a challenge with one of its core brands. While still the market leader, shifts in channel distribution saw the brand consistently losing market share to far lesser-known brands. Without a...
by admin | Sep 10, 2022 | Case Studies, Consumer Packaged Goods
Challenge A leading super-premium ice cream brand was seeing their sales slowly erode. The team realized the market was changing and they no longer had a good handle on what their brand stood for in the eyes of the customer. They needed to understand where the brand...
