Home Improvement
Bringing hard-won insight to home improvement.
We have established a formidable reputation for successfully tackling the most challenging marketing obstacles within the home improvement sector. With an impressive roster of clients that includes a leading building materials manufacturer, prominent big-box home improvement stores, specialized DIY retailers, a renowned legacy paint brand, and a premier decking manufacturer, we have consistently delivered innovative and effective marketing solutions tailored to the unique needs of each client.
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Here are a few case studies that exemplify our significant impact in the Home Improvement industry.
AI Avatars Reveal Optimal Paths to Conversion
By leveraging AI avatars to bring consumer segments to life, we provided enhanced clarity on which target segments prefer which creative approach along with guidance on brand messaging opportunities.
Building an Actionable Channel Segmentation
Sparking Transformative Outcomes for the Largest Door Manufacturer
The Challenge A leading provider of residential and commercial doors was looking for an expansive growth strategy for the business. One that would help them evolve from a slow-growth and cost-management paradigm to delivering market-leading topline and bottom-line...
Unearthing a Compelling Brand Platform, Inspiring a Bold and Compelling Go-To-Market Strategy
The Challenge An industry leader of premium building products brand was looking for an expansive growth strategy for its composite decking business, a category on the rise as more homeowners became aware of and intrigued by its benefits versus traditional wood. New...
Building a Stronger Messaging Campaign in Home Improvement
The Challenge Our client – a leading Home Improvement company – built an ad campaign to communicate the emotional and aspirational benefits of their product and brand. However, they had no consumer insight to gauge the performance of their ads before going into...