by Chelsey Merker | Aug 28, 2024 | News & Ideas
In a striking display of the power of consumer-driven healthcare, Hims & Hers Health Inc. recently reported extraordinary growth in their weight management program. Launched just seven months ago, the program has already attracted nearly 100,000 subscribers and...
by Chelsey Merker | Mar 26, 2024 | News & Ideas
Did you realize as many as 95% of campaigns underperform in the marketplace. That says something about modern marketing, but it may say even more about the state of today’s communication research and evaluation methods. How could that many pieces of communication get...
by Chelsey Merker | Dec 11, 2023 | News & Ideas
Ask a group of insight professionals what kept them up at night in 2023, and you’ll get a range of answers – from concerns about declining data quality, anxiety about the impact of AI on the industry, to a sense of overwhelm trying to navigate a tsunami of new...
by Chelsey Merker | Nov 17, 2023 | News & Ideas
Habits are notoriously hard to break. It’s estimated that up to 80% of attempts to break a ‘bad habit’ fail*. But the reality is most of our habits aren’t ‘bad,’ they are simply decisions that have become automatic, subconscious. Thinking of habits in this way, we see...
by Chelsey Merker | Sep 6, 2023 | News & Ideas
The most critical moment in the lifecycle of insights is often one that receives the least time and attention. Is it understanding the objectives clearly? Is it getting the sample design just right? The executive summary? All of these are critically important. Yet,...
