We are Shapiro+Raj.

“We were impressed with the science behind the research capability but what is of most value to me was S+R’s ability to identify the actionable insights. It was not just here are the results and good luck. It was here are the insights, here’s what they mean, and here are some ideas on how you can bring them to life creatively.”

Snacks and Beverages

SVP Marketing

“I was impressed with the level of thoughts the team put into the proposal and also from there the kick-off meeting and everything… You’ve been really good thoughts partners. It felt like you were trying to solve the problem along with us.”

Pharma/Healthcare

Business Insights Lead

“The level of commitment to understanding our business, how it works, and providing insights that drive our growth exceeds expectations.”

Consumer Packaged Goods

Director of Marketing

“I want to thank each and every one of you… I think we delivered a very successful story to the Brand team, and the results were meaningful and have already been put into action. This is a project success! Your team delivered an innovative and difficult project against tight timelines. Thank you for your partnership, your hard work, and your commitment to getting us to a great place.”

Intelligence – Hematology/Oncology – Healthcare

Associate Director, Market Analytics and Business

“For 20 years I have turned to Shapiro+Raj for the research on strategic, brand-building insights to keep us competitive.”

Restaurant/Retail

Senior Director, Market Research

“The ability to synthesize the myriad and disparate data into an actionable business plan was the key to this methodology. It clearly identified the critical audience gaps and aligned them to executable strategies within the various disciplines (merchandising, operations, real estate, marketing, etc.) which drove this new business model to unexpectedly high levels of growth.”

Niche Retail Organization

Chief Marketing Officer

“We are under-indexing on proper primary market research as a team – we need to stop relying so much on big data, and do more of this kind of research across brands. Shapiro+Raj has delivered the most insightful piece of research I have ever seen. We need to make time to discuss implications.”

Pharma/Healthcare

Global Products and Pipeline Strategy

“Shapiro+Raj, in my opinion, is McKinsey with better data. I have never worked with a firm like this. One that got to 10,000+ customers and used the learnings to develop strategic actions that will help our company find new growth.”

Home Improvement Company

Chief Executive Officer

“Shapiro+Raj’s Guided Deliberations™ method is so unique and impactful. We have never experienced something like this before. The moderator was amazing, very knowledgeable and engaged with the doctors very well. The team offered really good insights. When we asked for something, you always took it to the next level, helping us think about things we haven’t yet considered.”

Pharma/Healthcare

Senior Manager, Insights & Analytics

“Shapiro+Raj were instrumental in finding the insight and shepherding the strategy for the past decade. They’re the key reason for the brand’s expansion across channels and continue to be our core partner today.”

Leading Paint Brand

SVP, North America

“These guys were able to address one of the biggest challenges for the Walmart brand. By unearthing the fundamental human truth, they defined a different way to see our customer and their core needs.”

Chief Customer Officer

Leading Retail Chain

“Shapiro+Raj has helped us deliver new insight into our toughest business challenges. I love working with them. They’re talented, strategic thinkers who really understand how to uncover insights that drive decisions.”

Healthcare

Director of Insight and Innovation

“We were impressed with the science behind the research capability but what is of most value to me was S+R’s ability to identify the actionable insights. It was not just here are the results and good luck. It was here are the insights, here’s what they mean, and here are some ideas on how you can bring them to life creatively.”

Snacks and Beverages

SVP Marketing

“I was impressed with the level of thoughts the team put into the proposal and also from there the kick-off meeting and everything… You’ve been really good thoughts partners. It felt like you were trying to solve the problem along with us.”

Pharma/Healthcare

Business Insights Lead

“The level of commitment to understanding our business, how it works, and providing insights that drive our growth exceeds expectations.”

Consumer Packaged Goods

Director of Marketing

“I want to thank each and every one of you… I think we delivered a very successful story to the Brand team, and the results were meaningful and have already been put into action. This is a project success! Your team delivered an innovative and difficult project against tight timelines. Thank you for your partnership, your hard work, and your commitment to getting us to a great place.”

Intelligence – Hematology/Oncology – Healthcare

Associate Director, Market Analytics and Business

“For 20 years I have turned to Shapiro+Raj for the research on strategic, brand-building insights to keep us competitive.”

Restaurant/Retail

Senior Director, Market Research

“The ability to synthesize the myriad and disparate data into an actionable business plan was the key to this methodology. It clearly identified the critical audience gaps and aligned them to executable strategies within the various disciplines (merchandising, operations, real estate, marketing, etc.) which drove this new business model to unexpectedly high levels of growth.”

Niche Retail Organization

Chief Marketing Officer

“We are under-indexing on proper primary market research as a team – we need to stop relying so much on big data, and do more of this kind of research across brands. Shapiro+Raj has delivered the most insightful piece of research I have ever seen. We need to make time to discuss implications.”

Pharma/Healthcare

Global Products and Pipeline Strategy

“Shapiro+Raj, in my opinion, is McKinsey with better data. I have never worked with a firm like this. One that got to 10,000+ customers and used the learnings to develop strategic actions that will help our company find new growth.”

Home Improvement Company

Chief Executive Officer

“Shapiro+Raj’s Guided Deliberations™ method is so unique and impactful. We have never experienced something like this before. The moderator was amazing, very knowledgeable and engaged with the doctors very well. The team offered really good insights. When we asked for something, you always took it to the next level, helping us think about things we haven’t yet considered.”

Pharma/Healthcare

Senior Manager, Insights & Analytics

“Shapiro+Raj were instrumental in finding the insight and shepherding the strategy for the past decade. They’re the key reason for the brand’s expansion across channels and continue to be our core partner today.”

Leading Paint Brand

SVP, North America

“These guys were able to address one of the biggest challenges for the Walmart brand. By unearthing the fundamental human truth, they defined a different way to see our customer and their core needs.”

Chief Customer Officer

Leading Retail Chain

“Shapiro+Raj has helped us deliver new insight into our toughest business challenges. I love working with them. They’re talented, strategic thinkers who really understand how to uncover insights that drive decisions.”

Healthcare

Director of Insight and Innovation