Multi-Dimensional Segmentation to Inspire Action
S+R’s Human-Centric 4D segmentation is what it takes to win in today’s context.
Every marketer knows the impact a great segmentation can make. Unfortunately, most segmentations simply don’t.
In today’s world, the traditional 2-dimensional segmentation model doesn’t hold up. Marketplaces are moving faster than ever in this increasingly fragmented, omni-channel environment and traditional segmentation doesn’t stand up to change nor provide the necessary precision on when and how to activate our targets. Worse yet, marketers are often so overwhelmed by the amount of insights they have that a segmentation becomes just ‘one-of-many’ research initiatives that sit on the shelf and never become the foundational, driving pieces of insight they should be.
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