Consumer Packaged Goods
A trusted advisor to diverse CPG clients, empowering them to identify and seize new brand and innovation opportunities.
Our team possesses a deep understanding of the CPG industry with over 60 years of experience in the industry, enabling us to provide tailored solutions to our clients to help them shape not just respond to the future for their business and brands. We have been at the forefront of empowering CPG companies to navigate the ever-evolving market landscape and drive sustained growth from helping develop the first loyalty program for a major pet food brand to reviving an aging beer brand with brand-new, old-school-style positioning.
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Here are a few case studies that exemplify our significant impact in the Consumer Packaged Goods industry.
Evolving a US Food Brand for European and Asian Markets
The Challenge A CPG food brand had well established success in the US but seemed to be missing the mark with European and Asian audiences. The team needed to understand the cultural nuance and preferences that could be impacting this to better position the brand in...
Finding the White Space to Launch a New CBD Brand in a Market Fast Approaching Saturation
The Challenge CBD was all the rage, but very undisciplined. A new CBD player needed guidance to navigate this new marketplace that was already approaching saturation, with the worry being marketspaces were fully occupied with limited revenue potential for new...
Finding a New Growth Pathway for a Legacy Brand
The Challenge One of the world’s largest coatings manufacturers was facing a challenge with one of its core brands. While still the market leader, shifts in channel distribution saw the brand consistently losing market share to far lesser-known brands. Without a...
Creating Value For Super-Premium Ice Cream Manufacturer
Challenge A leading super-premium ice cream brand was seeing their sales slowly erode. The team realized the market was changing and they no longer had a good handle on what their brand stood for in the eyes of the customer. They needed to understand where the brand...