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Second Opinion and Knowledge Synthesis
There are times when our clients have needed a second opinion. Either on questions they need to be answered or research they are considering. Our strategy and methodology team has helped address these quickly and efficiently, leveraging existing client assets combined with our expertise and secondary data sources. We have saved our clients a lot of money, but more importantly time, while getting them to smart, actionable business outcomes.
Customer Experience Evaluation and Optimization
Most customer journeys are built around transactional opportunities. Nothing wrong with that. In the Insight Economy™, you need to dig deeper. You need to find ‘friction-points’ not just transactional pain-points. Our digitally-led approach finds these moments and our team provides ideas and program recommendations that help create friction-free moments that deepen relationships while driving sales.
Omnichannel Communications Testing
For us, comms testing is understanding if we’re planting the right stake in the ground. Our message testing approach blends real-world realities with in-situ exposures. This unique approach, with methods like S+R BehaviorImpact™, allows our clients to enhance (and expand) ideas, to not just evaluate but optimize messages in real time. To go beyond attitudinal responses to assess actual consumer actions and the resultant business impact.
Brand Creation and Development
A brand is the sum of the relationship that the product and experience create. Using the S+R Brand Rituals™ framework and methods like the S+R BrandGPA™, an integrated qual and quant toolkit, we can provide a comprehensive view that leads to building strength and sustainable growth.
Marketing and Business Decision Enablement
Building an airtight case that proves the potential of new initiatives beyond a reasonable doubt is critical to moving any business forward. With proprietary methods like the S+R BrandImpact™, we can provide data validation, feedback on required enhancements, and the System 1 reasons why the initiative will work (or not).
Product and Services Innovation
Finding big ideas that drive huge outcomes is the core imperative for all our clients. Especially, in the Insight Economy™ (IEc). We have developed methods and approaches, including the S+R Transformation Framework™, that help uncover unmet needs, category white space, define and refine ideas, with a battle-tested plan to bring these to market.