Built for speed. Proven in practice.

TPP

How AI Powered TPP Testing Called the Market Before the Research Confirmed It

A global oncology team asked Stella to predict physician reactions to three blinded target product profiles before committing to a costly PMR program. Her hypotheses scored 4.5 out of 5 against the research that followed.

Journeys

Activating the Future of a Rare Disease Asset: From Deep Human Insight to Market-Shaping Strategy

How Shapiro+Raj blended digital ethnography, in-home immersions, and Stella-powered patient avatars into a market-shaping activation blueprint for an early-pipeline rare disease asset.

Launch Execution

One Unified Global Launch Strategy Delivered in 40% Less Time

How Shapiro+Raj’s TechManity™ approach turned 400+ interviews, 7,000+ pages of transcript data, and a vast clinical data landscape into aligned global narrative — and eliminated the research-to-activation gap

Market Assessment

Mapping High-Value Patient Opportunities for a Novel Dual-Mechanism Therapy Before the Landscape Takes Shape

How a KOL-to-community-physician co-creation program across five global markets identified where a first-in-class combination therapy had the strongest right to win — and which patient opportunities would define its commercial positioning